At the invitation of the Lower Saxony Ministry of Economics, the 11th International Consultant Days took place on the premises of the Hanover Chamber of Commerce and Industry on 27 November 2019. The plenary event included presentations by the foreign representatives and individual consultations, as usual. For the first time, the format provided for demand-oriented, country-specific in-house consultations on the following days, which were organised in various chamber districts.
Having long chosen a course of internationalization, Lower Saxony offers local companies a unique opportunity to access the practical support and technical know-how of its representative offices in strategic markets.
If you are looking for a motto for this year, then DIVERSITY would probably fit – from the stable and more or less "simple" Scandinavian markets to interesting and exciting developments in China, Russia and Iran to exotic markets such as Cuba or South Africa. World trade and international value chains are getting new facets through increasing protectionism, trade wars and "My country first" strategies.
The foreign representatives of Lower Saxony took the participants on a virtual trip around the world. They reported in detail on current developments in interesting target markets, pointed out opportunities and current problems. The continuing sanctions against Russia and the intensifying trade war between the USA and China were discussed as well as the current challenges in economic relations with Iran. But there were also positive things to report, for example business opportunities in Scandinavia and the activities of Lower Saxony companies in the US.
Companies are very interested in internationalisation, but not every product or service is suitable for every market. Of particular importance for DMAN are Russia and China, where DMAN has had its own representative offices for a long time, which also act as representatives of the State of Lower Saxony in the respective countries.
Especially for these "care-intensive" countries, there is a great need for advice –with regard to certification issues or product tracking, for example. The appointment lists of the two representatives from Moscow and Shanghai, Anna Urumyan and Kun Guo, were therefore again well filled this year – both at the one-on-one meetings in Hanover and afterwards, for Mrs Urumyan in Osnabrück and for Mrs Guo in Oldenburg and Braunschweig. These individual consultations are particularly efficient and useful for companies with projects in the new markets or current questions on "Doing Business" in these countries.
What's new about Russia, we asked Anna Urumyan: "In Russia, the current focus is on increasing productivity, digitisation, waste management, new modern infrastructures and the environment. Opportunities are opening up in all these areas for companies in Lower Saxony. Those who want to be part of this should be flexible, innovative and sustainable. We are happy to provide support with practical instruments that are not only tailored to market requirements, but also take into account the interests of companies in Lower Saxony. What are our best practices? Market entry and market presence with a shared office in which you can develop your first activities unbureaucratically and at low cost and establish proximity to potential local customers. Professional key account management is the be-all and end-all of market development. Practical support, advice and handling of delivery and customs clearance - our many years of experience enable us to master all the challenges of importing goods to Russia transparently and efficiently.“
For China, the advisory talks focused on the search for suitable local representatives, import and export regulations, licensing issues and general questions on market entry and import regulations, as well as questions on production possibilities and building permits.